About Young Loved


Welcome to Young Loved, your preloved destination for all things kids and maternity, where buying and selling your unused *stuff* just got easier.


Buy and sell clothes, shoes, accessories, equipment, toys, furniture and books, all from your mobile with the free Young Loved app.


From maternity and kidswear to equipment and furniture, and all the essentials in between, we know how expensive the whole package can get – as parents ourselves, we’ve been there. We also understand the frustration when these good-as-new items are only used for months at a time, taking up valuable space at home or, worse, ending up in landfill.


That’s why we set up Young Loved.

Child on her mother's shoulders laughing and smiling
Young girl in heart-shaped sunglasses and preloved clothes



We’re a dedicated one-stop shop for those who want to consume responsibly when it comes to everything kids and maternity related. Built by mums who have come to understand just how transitional the baby to preteen years are, we’ve set out on a mission to build a trusted circular community, so conscious consumers can lean on each other, while being kinder to the planet, people, your wallets and wardrobes all at once.


And we’ve made it really easy.  We’ll be your new pocket pal – just download our app to buy and sell preloved clothes, toys, books, and equipment that are no longer being used, with a few simple steps.




We have so much to gain from transforming the way we shop.  Join our mission to increase the lifespan of products, and help reframe ‘hand-me-downs’ as something cool, something exciting, something our kids should be proud to own.


With Young Loved, you can declutter, reduce your impact on the planet, save some cash, make some money and set an example at the same time. It’s a win-win.

Child sat on a chair smiling attempting to catch a large red balloon
Child in preloved green shirt and vintage denim dungarees and sunglasses


If you’re here, you must be looking for ways to shop more sustainably for your little ones. But if you’re not quite convinced that preloved clothing is the way forward for your kids, here are some stats that show just how much childrenswear can cost our wallets and the environment.


Did you know?

1. The average woman spends £700 on a maternity wardrobe2. A baby can grow up to six inches in the first six months of life and double his birth weight by the time he is five months old3. First-time parents typically spend £1,000 on preparing for a baby4. The fashion industry is responsible for 10% of all carbon emissions5. One in three pieces of unwanted clothing go to landfill6. Roughly 20 pieces of clothing per person are manufactured each year, and we are purchasing 60% more items of clothing compared to 2000
7. Environmental charity, Hubbub, estimates 183m
outgrown children’s clothes sitting in the back of UK wardrobes
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